SOS, formerly known as Mademoiselle, was born on a growing trend in 2009. The blog was originally a fortnightly satire, witty, irreverent and totally fabulous. They were great times.
Yet we've improved. We kicked, we screamed, burned the training bras and now we're back. I guess the essence of the past will live on (because we've never been reverent), but I think we're about ready to get down to business and welcome back fashion at it's best, and most of all, welcome to the center stage, 'Style Over Substance'.