In the past, H&M have housed collections by some of the biggest household names in fashion such as Comme de Garçons, Matthew Williamson and of late, Jimmy Choo and French knitwear designer Sonia Rykiel.
Over the years the business has thrived, delivering season after season, what the customer needs… fast fashion! From everyday basics and office wear to glitzy glam blazers and stretchy trousers for when you’re a bit pregnant, H&M have it!
I love H&M because it works for me, and it works for most people, the designs are one of a kind, you wont find loads of girls wearing the same thing, the same style and it’s totally affordable, so when I hear that a big designer is launching a new collection FOR budget savvy H&M I sit up and listen, I pull my socks up and everything.
Last time I was in H&M it was about 3 weeks ago… (Bad isn’t it) and to my surprise the Sonia Rykiel collection was still relatively in tact. Now this is
Matthew Williamson rail trashed, Jimmy Choo rail trashed, Sonia Rykiel’s rail as tidy as Bree Van de Kamp’s knicker draw ironed and starched and I love Rykiel knitwear so what happened?…